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The Nami Story

Beach days are the best; we are here to make them even better.

Who We Are

Nami was founded in Sydney, Australia: a city with a thriving beach culture that’s always looking to reinvent itself. We are here to not only share that culture with you, but to help shape it into something where everybody feels comfortable with being themselves.

The word “nami” is Japanese for “wave”. We chose this word because a wave not only carries energy, it also carries joy. Whether it is in the form of music, sunlight or that refreshing splash when you go for a dip; waves are all around us and form a crucial part of a nice day at the beach.

Welcome to our shop, and don’t hesitate to contact us if you have any questions or suggestions.

Yuka and John

Our Mission

Nami was founded with the idea of bringing refreshingly different beachwear and accessories to your doorstep. The kind of insta-worthy gear that stands out and gets you compliments from friends and kind strangers alike.

It is our mission to provide quality gear that not only looks good, but feels good too. We want you to feel comfortable in your skin, free of worry and judgement. Embrace yourself, and embrace that precious beachside spirit of carefree joy and contentment. Your life rocks, and we’re proud to be part of it.

Caring For Our Oceans

We all carry a responsibility towards ensuring our oceans remain as pristine, vibrant and healthy as possible. We therefore encourage all beachgoers to please pick up after themselves, as rubbish on the beach can easily make its way into the ecosystem.

Please take some time to watch this video from National Geographic to find out more about what you can do to care for our wonderful, but fragile oceans.